Young people from the millennium generation, or generation Y --that is, digital natives-- are now beginning to enter the job market. They are people that were born and grew up in a world where digital technologies were a "natural" part of their environment. We know from research that digital natives have a huge technological potential, and that they exploit digital media for thinking and learning in a different way. But how different? And how can employers identify their potential and leverage on it? We approached such questions developing an ethnographic projective method based on LEGO bricks (Gauntlett, 2007). The methodology was validated and successfully implemented within 6 Swiss companies. The artifacts exhibit will present the method (visually described on a poster), results from the implementation (including LEGO artifacts produced during workshops with generation Y employees, and the video of a workshop), and provide insights on the method's benefits and drawbacks.
