While global economy slides into recession, organizations face new challenges and opportunities; as ethnographers, we are not an exception. We operate in a very dynamic market, so we have to stay agile and be able to react to these opportunities. We must increase the efficiency in the implementation of research projects and the effectiveness in the mode we communicate the results. One way of doing so is to conceptualize and develop appropriate and visually rich materials that support and enhance our work. During EPIC 2009, we'll be displaying some case-study-infographics created in order to detect opportunities, product definition and possibilities for a digital reading device. With these materials we expect to provide a systematic way of looking events, collecting data, analyzing information, reporting results and finding insightful ways of looking at complex problems to stay relevant as ethnographers in today's economic climate.
